Ideate "From-A-to-Z"
The Solution Lab: Experimenting for Excellence
After gathering diverse views and perspectives, it's time for the exciting part: experiments! Mixing and matching different ideas opens the door to discovering the ultimate best-fit solution. Of course, these combinations must be logical and always steer us toward resolving the user's main conundrum. While ideas can range from simple to complex, they must also align with our current capabilities and available resources.