Ideate "From-A-to-Z"
The User Pulse: Decoding Real Reactions
Besides researching the market, I also make sure to "hear it out" directly from users and customers. Understanding their reactions and thoughts on the problems helps us truly get closer to them, especially since we're designing solutions for their conundrums. Only by knowing their genuine reactions can we craft the absolute best-fit solution. This can happen through small focus group interviews, sifting through online forums, or just listening on the internet. The method doesn't really matter; the goal is simply to capture those authentic reactions from real users and customers.
