VINMEC

The Ultimate Health & Protection Power Duo!

Cancer

In-app Web

Golive

2025

Another fantastic partner I had the honor of collaborating with was VINMEC General Hospital, one of Vietnam's top medical facilities. Similar to our NURA project, we developed a model on the MB App's insurance portal where Vinmec offers a comprehensive package: a general medical checkup bundled with cancer insurance. It's all about providing seamless, integrated protection!

Choice of Platform

Similar to our NURA project, the choice of platform was the MB App's insurance portal, as both partners aimed to leverage its 30 million active users to boost sales for their services. We developed a model where VINMEC offers a comprehensive package: a general medical checkup bundled with cancer insurance. The cool part? This means we could embed our insurance product directly into their services, and customers still snag a better financial deal when they buy the bundle! It's all about providing seamless, integrated protection!

And speaking of fantastic partnerships, teaming up with Vinmec General Hospital was a real win-win! We cooked up a bundle on the MB App's insurance portal where customers get a general medical checkup plus cancer insurance – and here's the kicker: they score a sweet 10% discount compared to buying separately! Plus, they can even schedule their health check right there while purchasing the insurance. Talk about seamless health and protection, all in one go!

Product information

& Competitive Advantages

For VINMEC, what could be a more perfect match than Cancer insurance itself? It's like finding the missing piece to a health and wellness puzzle! Our cancer insurance, designed exclusively for healthcare customers like NURA and VINMEC, offers truly comprehensive coverage. It provides up to 150% of the sum assured, breaking down into a full 100% upon cancer detection, an additional 25% for special cancer types, and a wonderful bonus of another 25% if the life-assured is living well two years after their cancer diagnosis. It's protection that truly celebrates life and resilience.

Customer segmentation

& What our customers think

“We understand that a sustainable healthcare system needs to be built on a foundation of excellent governance, with core values that Vinmec uses as guiding principles in all its activities: C.A.R.E (Creativity, Accountability, Reliability, Excellence)."

It's no surprise that Vinmec consistently receives glowing feedback from customers, who frequently commend its top-tier service and impressive facilities. Customers drawn to Vinmec are typically those prioritizing the very best in healthcare quality, even if it means a slightly higher price point than the overall market. This strong customer base reinforces the value of offering such a comprehensive and quality-focused bundle.

What's even cooler is that being a Vinmec partner isn't just about their awesome service; it's a strategic jackpot! Vinmec has broad and established connections with other big names in the insurance world, like Prudential, making our partnership even more valuable. And with a whopping 500,000 customers under their belt, Vinmec definitely opens up a promising future for collaborating in the insurance domain. It's like unlocking a whole new level of potential customers!

Journey & Sales model

  • The journey built for this product is quite simple:

    (1) Customer access MB App’s Insurance portal→ (2) Customer buys VINMEC’s medical check pack bundled with cancer insurance → (3) Customer keyins information and schedules healthcheck date → (4) Policy issuance→ (5) VINMEC contacts customer to confirm healthcheck date and after-sales services

  • This sales model is actually categorized as pure digital! Probably referred to as “Offline-to-Online” or “Online-to-Online” where customers can be advertised or introduced to VINMEC’s service pack embedded in MB App’s insurance portal.

    Customers then do all the things by themselves from buying insurance to scheduling a cancer screening date!

All The Cool Features

  • The 1+1 Combo

    Why call the 1+1 combo? It’s because customers can actually get double protection from cancer when buying the package including: Overall healthcheck and cancer insurance! And with e much better financial plan!

  • Convenient scheduling

    In buying insurance, customers also get a cool function of scheduling for a cancer screening service. Customers can freely choose the location, the date and time of their convenience