NURA - Landing page

Seamless Cancer Protection

Cancer

Landing page

Golive

2024

Moving from in-app integration to a more direct approach, we've teamed up with NURA, a fantastic partner who offers cancer screening solutions. Since NURA doesn't have its own app (no mobile platform FOMO here!), our solution is wonderfully straightforward: we've created a dedicated web-view link for their customers. The best part? After purchasing NURA's screening service, customers are offered complimentary cancer insurance, with NURA kindly covering the fixed 800,000 VND cost. All customers need to do is access the provided link, pop in their details, and voila – the policy is issued instantly! This lightning-fast process is possible because NURA conveniently tops up a pre-agreed payment amount with us every month, making protection as easy as a click.

Choice of Platform

When it comes to designing sales processes for our digital partners, especially those not primarily in the insurance business, their core desire is refreshingly simple: the faster the sale, the happier everyone is! This straightforward philosophy directly informed our approach with NURA. Since they don't operate with a dedicated app, our solution was equally simple and effective: a direct web-view link. This link is specifically designed for NURA's customers to quickly and easily input their information. It ensures a frictionless journey, allowing our partners to integrate insurance seamlessly into their existing customer interactions without any unnecessary detours.

For NURA's customers, we've crafted an exclusive Cancer insurance product that's truly a game-changer. They receive full protection with a fixed premium of just 800,000 VND per year, covered entirely by NURA for a generous five-year period! Yes, you read that right – NURA picks up the tab for their customers. And for that incredibly modest "premium" (which isn't even paid by the customer!), individuals receive a total protection of 125,000,000 VND. This breaks down into 100,000,000 VND upon cancer detection and an additional 25,000,000 VND if the life-assured is living well two years after their cancer diagnosis. It's an unparalleled offering, making vital protection accessible and completely worry-free for NURA's clients.

Product information

& Competitive Advantages

For NURA, what could be a more perfect match than Cancer insurance itself? It's like finding the missing piece to a health and wellness puzzle! Our cancer insurance, designed exclusively for NURA's customers, offers truly comprehensive coverage. It provides up to 150% of the sum assured, breaking down into a full 100% upon cancer detection, an additional 25% for special cancer types, and a wonderful bonus of another 25% if the life-assured is living well two years after their cancer diagnosis. It's protection that truly celebrates life and resilience.

Customer segmentation

& What our customers think

“I really like NURA's message: "Dedicate 2 hours to a health check-up in exchange for 8,760 hours of peace of mind."

Interestingly, NURA's customer base isn't just about age demographics; it truly encompasses anyone living with the anxiety of cancer, which, let's be honest, is a feeling many can relate to. To date, the NURA project has already reached a significant milestone with a total of 4,000 customers, and we see tremendous potential for continued growth. This broad appeal, driven by a very real and prevalent concern, suggests a fertile ground for expanding their services and, by extension, the reach of our embedded insurance.

Vietnam's nearly 100-million strong population, with 69 million in the working age group by July 2024, presents a massive opportunity for proactive healthcare, especially cancer screening. While cancer typically appears later in life globally, we're seeing a concerning trend in Vietnam with cases emerging as early as 25. Each NURA facility can handle 25,000 annual examinations, highlighting the immense potential for our insurance if we secure a long-term partnership with them as NURA scales to meet this growing market need.

Journey & Sales model

  • The journey built for this product is quite simple:

    (1) Customer comes to NURA for a Cancer screening→ (2) NURA agents offer customer free cancer insurance → (3) Customer keyins information through the provided link → (4) Policy issuance→ (5) Nura’s customer gets cashback or gift vouchers

  • The sales model for the product will be Through NURA sales/agency. The company provide the insurance products and NURA will offer free cancer insurance when their customers come for a cancer screening. The cool thing is NURA has already top-upped a pre-amount so that when customers buying insurance through the link, they actually have a 100% discount!

All The Cool Features

  • Using OCR for Quick Keyin

    To save time, OCR is used as a tool to keyin all the information. After OCR, customer only has to check the information again at the information screen and can freely edit a few information in case of wrong OCR scanning.

  • Fixed insurance plan

    With NURA, customers get a fixed premium plan of 800,000 VND/year with a total protection up-to 125,000,000 VND

  • 100% discount

    For NURA, customers only need to input a NURA100% to get a 100% discount. The policy is issued right after without any hesitation!