KASIKORN BANK

Free Protection For Millions!

SPA

Landing page

Golive

2023

Speaking of awesome collaborations, one truly exciting partner case I got to work on was with KBank (Kasikorn Bank), a big name from Thailand! We snagged an incredible offer through a partnership expert: KBank would gift free personal accident insurance to their customers opening current, saving, and salary accounts. And get this – that means offering free accidental insurance to almost 1.15 million KBank users! Talk about a massive win-win for everyone involved!

Choice of Platform

KBank is quite a special case here as they weren't looking to bring insurance into their banking app; instead, they needed a faster, super convenient solution to offer free insurance to their customers. Since this case was quite similar to our NURA landing page case, we decided to use the same method: building a dedicated eKYC-landing page for KBank customers. After collecting all the required information and cross-checking it with the customer data KBank provided, we'd immediately issue the insurance policy!

Exclusively designed for KBank, we cooked up a super straightforward fixed premium plan based on gender: around 100k for women and 200k for men. This brilliant move ensures customers won't get tangled in any confusion when accessing the product. All they need to do is fill in their info, get issued with a policy, and boom – they're covered, thanks to KBank backing it all up!

Product information

& Competitive Advantages

For KBank, there isn't a more suitable product than the personal accidental insurance. It's a real gem, covering 100% sum assured for total death or up to 100% for partial accidental injuries. Customers can even snag 0.2% sum assured per hospitalized day, and the best part is it covers 200% if the accident happens abroad! This product covers a wide range of ages, from 30 days old to 60 years old, with annual renewal, ensuring customers get the best out of it. Especially for office workers like many KBank customers, who frequently go on business trips or travel, personal accident insurance is the perfect fit.

Customer segmentation

& What our customers think

“KASIKORNBANK (KBank) has been ranked as the number-one bank in Thailand in terms of customer satisfaction and brand loyalty."

KASIKORNBANK (KBank) has been ranked as the number-one bank in Thailand in terms of customer satisfaction and brand loyalty, as measured by the Net Promoter Score (NPS) based on a 2023 survey of NielsenIQ – a leading global consumer research company. This achievement marks the fifth consecutive year that KBank has topped the rankings in the overall service and channel categories. This time in Vietnam, KBank offers a comprehensive plan of financial securities with protection for their customers. Our customer segmentation this time is of course: KBank’s customers in Vietnam who are opening a banking account, saving account and salary account.

KBank customers this time are not only their daily customers but also their employees who are having salary accounts opened at KBank. Therefore, the impact this time would be great if we could access this customer data and segment.

Journey & Sales model

  • The journey built for this product is quite simple:

    (1) Customer enrolls a service at KBank→ (2) KBank provides customer ekyc link → (3) Customer keyins information through the provided link → (4) Policy issuance→ (5) Insurance company continues to take care of customer

  • The sales model for the product is pure digital. This actually equals to customers get 100% discount. All customers have to do is just providing information and ekyc on the provided link by KBank. After the information is checked and confirmed, an insurance policy is immediately issued

All The Cool Features

  • Using OCR for Quick Keyin

    To save time, OCR is used as a tool to keyin all the information. After OCR, customer only has to check the information again at the information screen and can freely edit a few information in case of wrong OCR scanning.